https://labs.google/fx/tools/flow
Google Flow is an AI-powered filmmaking tool that allows creatives to generate cinematic video clips, scenes, and stories using natural language prompts. It is built for creators and uses Google’s advanced AI models, including Veo for video generation, Imagen for image generation, and Gemini for prompting and text. The tool provides features like camera control and scene building to help users craft consistent, narrative-driven content.
- Functionality: Users can create videos by describing what they want in a prompt. The tool can then generate cinematic clips that can be arranged into scenes and stories with a focus on consistency.
- AI Models: Flow is powered by a suite of Google’s most advanced generative AI models:
- Veo: For video generation.
- Imagen: For image generation.
- Gemini: For text and prompting.
- Creative Control: Flow includes features for creative control, such as camera controls to change angles and a scene builder to edit and extend shots.
- Availability: Access to Flow is currently exclusive to subscribers of Google AI Pro or Google AI Ultra.
- User Experience: It is designed to be user-friendly, with a focus on streamlining the video creation process from ideation to final product. It is best experienced on a desktop with a Chromium-based browser.
Google Flow is an experimental AI filmmaking tool developed by Google, available through Google Labs. It allows users to create cinematic clips, scenes, and stories using Google’s generative AI models, including Veo, Imagen, and Gemini.
Key features of Google Flow include:
- Text-to-video generation, where users generate video clips by typing text prompts.
- Asset management, which allows users to import or generate characters, objects, and environments, and reuse them across different clips.
- Scene builder and camera controls that provide control over camera motions, angles, and perspectives, and a “Scene Builder” to edit and extend shots.
- Native audio generation, where the tool generates background sounds, environmental audio, and character dialogue natively within the video.
- Flow TV, a built-in gallery where users can browse AI-generated clips and see the prompts used to create them.
Google Flow is for users ranging from professional filmmakers to content creators and marketers who need to produce high-quality videos efficiently. It is currently available to users in the U.S. who subscribe to certain Google AI plans, such as Google AI Pro and Google AI Ultra.